Skip to main content

Facebook vs YouTube India: The Race Begins

If you are being bombarded by videos from past, uploaded by others, on Facebook, it is basically Facebook trying to give you a new addiction. These videos are different from the muted autoplay function the social networking site introduced a few days back. Facebook is expanding and posing a threat to YouTube among others.

facebook vs Youtube India
We are watching you,
dear Facebook...and you too, YouTube!!!


Pretty soon, Facebook will be a competition to YouTube. Strange but true. Vimeo and Dailymotion are nowhere as near as the threat Facebook videos pose to YouTube's. 

Earlier, people recorded offline and uploaded the videos to Facebook. The process used too much of computer resources for playing back just until four years ago. The playback is now much lighter & probably played on a  different lightweight player. I did not find any confirmation that Facebook changed its video player - but the new look and ease make it obvious. Like YouTube, Facebook is also becoming a repository of videos because of the ease of broadcasting video it provides.

Live Streaming on Facebook and YouTube

TV channels are airing their shows on both TV and Facebook at the same time. I do not watch TV but when something interesting comes up, I can watch it live on Facebook now. Earlier, live streaming was restricted to YouTube and third party websites.

The ease with which anyone can go live on Facebook is the major turning point. The mobile app of Facebook allows just about anyone - you and me - to go live whenever we want. I have checked the Android and Windows 10 app. I am sure iOS would also be good. At one of the weddings I attended recently, they live streamed the whole event on Facebook without damaging their phone. I am yet to do a live show on Facebook so I can't talk about the video quality but when I look at others' it is fairly good even on low resource machines.

You can go live on YouTube too, but that needs either special software for converting live feed into YouTube format or the Android/iOS YouTube app. The Android app of YouTube is again good for live streaming on YouTube. You don't have to use third party software when live streaming with the YouTube app for Android and iOS. I could not find any good app that I could use on my Windows 10 tablet. The YouTube Android app consumes a good amount of phone & tablet resources; heats up your phone if you are broadcasting for longer periods without break. And of course, you can go live on YouTube if your channel exceeds a certain number of subscribers - when streaming through apps.

Where does all this fit in? Well, YouTube is trying to woo the South Asian viewers to get an edge on Netflix and likes. Given that Facebook is both a social networking platform and now a live streaming site, the latter already has an edge in this (tough) competition.

Is YouTube being desperate? Yes, it is.

YouTube is so desperate for viewer base in South Asia that it is even bypassing copyright laws in case of India. It is not only allowing but also promoting new artists who are uploading commercial grade covers of just released songs.

You CANNOT do so - according to the Indian Copyright law 1957, modified 58. There must be a difference of five years before you can reuse anything related to performing arts. But the law was always abused. I mentioned it in details when covering history of electronic music in India.

According to its own rules, you need a permission from copyright holders before uploading commercial quality covers on YouTube. It seems to have forgotten the rule. Or maybe they changed it now.

According to YouTube's monetization policy, revenue from advertisements on commercial grade covers go to the original copyright holders. The covers with no or one/two instruments are okay to make money. In short, you cannot monetize commercial grade covers. But what I don't understand is the fact that covers (especially, commercial grade audio) are an open infringement of copyright laws and seems no one, including the copyright holders, has problem with that.

Coming back to Facebook, it has not forced any rules yet. It goes without saying that you should own copyright to the videos you are uploading or streaming live. It has not yet started offering advertisements but has made it pretty easy for every one to upload videos. It may start showing advertisements and overlays on the videos soon.

If you know making videos, this is the right time to invest your time into it. They'll be displaying adverts, an opportunity to earn - for you.

Competition is between Facebook and YouTube. Others like Dailymotion and Vimeo cannot even make it yet to South-Asian market. You might have seen "kuch naya dekho (Watch something new)" ads aggressively on virtually all channels...from YouTube to TV, AdSense and social media - even on Ookla's speedtest website (but excluding Facebook & Instagram feeds for obvious reasons).

~
Arun Kumar
Problem with the article above? Send us an email.

Popular on Powercut Media

Best app for Android phones - Clean Master from Cheetah Mobile

After five years of testing different multipurpose apps for Android maintenance, I realize Clean Master from Cheetah Mobile is the best maintenance app for Android phones. Not only maintenance, Clean Master offers you much more than you can expect from a single app.

For a while, it felt the "All in One for Android" is good. But turned out it leaves out add-ins even after you remove it. What is available in single code in Clean Master of Cheetah Mobile, is available as add-ins in All in One app for Android. When you uninstall All in One app, the add-ins continue to run in RAM. I could not find any method to remove them as they were not visible in any App Managers. I had to do a factory reset and that was when my doubts were removed and I acknowledged Clean Master of Cheetah Mobile is the best option for Android phones.



Lock Screen
Here are features at a glance. Let's start from Lock Screen. Replacing your phone lock screen, you can set up Clean Master Lock Screen. It help…

Analysis of Mahabharata Characters - Bhishma

Bhishma is one of the powerful characters of the epic, Mahabharata that contains and shows a pious way of life to the mortals living on earth. I am starting this Analysis of Mahabharata Characters with Bhishma as he is the oldest character in the epic/saga and has tremendous influence on the other characters of Mahabharata. Bhishma was the son of king Shantanu and Ganga (the river Ganges in female form). Bhishma was considered one of the eight Vasus (rishis) who had to take birth on earth due to a curse. Before we analyze the character, let us take a quick look at the story of Bhishma according to the Mahabharata.
Background Of Bhishma Bhismha is considered one of the eight Vasus who stole a cow named Kamadhenu from a sage. When the sage cursed them to take birth as humans, all Vasus asked for his forgiveness. The sage, for seven Vasus who helped the main Vasu to steal the cow, reduced the curse to death just after birth. However, the main Vasu who actually stole the cow was to stay …

Significance or Meaning of Swaha and Ithi in Sanskrit Mantras

You might have noticed that all mantras begin with the sound of "OM". What you might have ignored or failed to notice that mantras in Sanskrit end with "ithi" or "swaha". Some of you end mantras with just a "namah".

Not to scare you, but if you fail to use "ithi" at end of each mantra or at the very end of any stotra (hymn), the mantra & related offering (sacrifice or prasadam) doesn't reach the god being prayed.

The word "ithi" marks the end of mantra, and urges gods to accept whatever you are offering.

The word "swaha" is used more in havans (rituals were you put offerings/prasad directly into fire). Since people put offerings into fire while saying "swaha", many of us associate it with "destruction". When anyone says "sab kuch swaha ho gaya (everything became swaha)", it does and should not be concluded that he or she lost things. It is a wrong notion that associates "sw…